Monday, 15 August 2011

Public support for charity appeals will be matched pound for pound under a new scheme recently launched by the Government. The first appeal to receive support from the scheme is Save the Children’s Born to Shine fundraiser on ITV1.

The UK Aid Match scheme will see the Government double money donated by the public to appeals for charity projects in developing countries, thereby giving the British public a say in how part of the aid budget is spent.

Public donations throughout the final episode of Born to Shine will be matched by the Government. This support will mean Save the Children can help more mothers and children get vital health and nutrition in some of the world’s poorest countries.

For more information visit DFID's website